Love Lost: GAIA and Tracks Illuminate Dairy Industry's Dark Side on Valentine's Day

Tracks Investigations joined forces with GAIA, Belgium's leading animal rights champion, to shed light on the dairy industry's dark side – the heart-breaking practice of calf-mother separation right after birth. Our groundbreaking investigation fuelled GAIA's "I Want Love" campaign, launched with a bang on Valentine's Day to highlight the irony of a day celebrating love while these calves are denied the very essence of it.

Our explosive findings, uncovering the grim reality faced by over 300,000 calves annually in Belgium, form the campaign's core. Armed with stirring social media visuals, bold billboards, and powerful radio spots, GAIA is on a mission to expose the calves' harsh reality: confined, isolated, and stripped of the warmth of a mother's love and the joy of companionship.

This Valentine's Day, as we bask in the warmth of love and togetherness, GAIA challenges us to embrace a more inclusive compassion that encompasses all beings. Hand in hand with GAIA, we're paving the way for a future where kindness reigns supreme, ensuring our actions reflect the love and empathy at the heart of Valentine's Day.